Black Girl Maxxing is the 28-day glow up practice built for Black women — a daily routine for mindset, beauty, body, discipline, devotion and wealth. Soft. Disciplined. Yours.
One small action a day. That's it. Open the app, do the work, watch the woman you're becoming show up in real life.
Daily prompts and stillness practices that calm the noise and sharpen your focus.
Beauty and softness rituals that make rest, water and devotion feel like luxury.
Tiny daily wins that compound. You stop breaking promises to yourself.
Built by and for Black women. The language, the imagery, the care — finally yours.
A private community of women doing the work — no comparison, no noise, just becoming.
10–20 minutes a day on your phone. No gym, no overwhelm, no perfection required.
Open the app each morning to your day on the journey, your routine for the six pillars, and a quiet space to journal what you're becoming.
Strip the problem down to what you actually know is true.
Ask: and then what?
Instead of how to succeed, ask how this could fail.
Saying yes to one thing is saying no to everything else.
Stay where you know the ground.
A small slice of effort drives most of the result.
Tiny consistent moves outperform big rare ones.
Short cycles beat long, fuzzy ones.
Perfect later is worse than good enough now.
One bottleneck holds back the whole system.
You can move forward without being sure.
Imagine yourself in a year. What will you wish you'd done?
Small stresses make you stronger.
A small chance of a big upside is worth pursuing.
Strip the problem down to what you actually know is true.
Ask: and then what?
Instead of how to succeed, ask how this could fail.
Saying yes to one thing is saying no to everything else.
Stay where you know the ground.
A small slice of effort drives most of the result.
Tiny consistent moves outperform big rare ones.
Short cycles beat long, fuzzy ones.
Perfect later is worse than good enough now.
One bottleneck holds back the whole system.
You can move forward without being sure.
Imagine yourself in a year. What will you wish you'd done?
Small stresses make you stronger.
A small chance of a big upside is worth pursuing.
Free to start — no card needed. Set your name and your why.
Choose the path that meets the season you're in. Reset, build or raise.
Open the app, run your routine, journal what you're becoming. Repeat.
Pick a duration. Pick a sound. Then just be. Be Still is your quiet space inside the app — no doing, no scrolling, just a few minutes to come back to yourself.
Soft nature · muted
“I've tried every app. This is the first one that actually felt made for me. Day 14 and I'm a different woman.”
“The mornings are mine again. The prompts hit different — like a friend who knows exactly what to say.”
“It's soft and disciplined at the same time. I feel held and challenged. I'm not stopping at 28 days.”
Black Girl Maxxing is the daily practice I wished I'd had — soft enough to feel like devotion, strong enough to actually change my life. It's for the woman who's done holding back, and ready to come home to herself.
Read the storySix guided practices — Mindset, Beauty, Body, Discipline, Devotion and Wealth — to walk you home to yourself.
Rewire the inner voice.
Softness as devotion.
Move with intention.
Tiny daily wins that compound.
Stillness, gratitude, ground.
A softer, freer life.
Rewire the inner voice.
Softness as devotion.
Move with intention.
Tiny daily wins that compound.
Stillness, gratitude, ground.
A softer, freer life.
A living journal for the woman you are becoming. Twenty chapters to define yourself on your own terms — vision, ethos, story, future self, daily identity.
Stop living from survival, reaction, or other people's expectations. Write yourself into being — and return to her, page by page.
What is written, becomes.
Yes. You can create an account and explore the journey at no cost. Premium unlocks the full 28-day experience and community.
There are three tiers. Free — start free for 3 days to feel the practice. Premium — £7.99/month (or £7.32/month billed yearly) unlocks the full 28-day journey, Be Still, Mindset, Journal, Songs, Choose You, and the community. All-In — £17.99/month (or £16.49/month billed yearly) gives you everything in Premium plus My Goals, Boss Ladies, and unlimited monthly challenges all year. Annual plans save you two months, and every paid plan starts with a 7-day free trial. Cancel anytime.
Black women who are ready to stop holding back and start showing up — softer, stronger, more themselves.
Around 10–20 minutes. Routines are designed for real life — short, doable, and easy to stack into your morning.
Not yet. Black Girl Maxxing runs in your browser, mobile-first. You can save it to your home screen for a one-tap experience.
Of course. No long contracts, no awkward calls. Manage everything from your account in one tap.
Free to start. Cancel anytime. The next 28 days could change everything.